![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/9e8db641-ba3a-4e67-8852-c1ab1608e24b_rw_1920.jpg?h=0a8693a67c0fefadae5350bbe8b8e750)
Loop
Fishing Equipment
Visual Identity | Add-ons
Loop is a company selling fishing equipment. When designing the logo and graphic elements of the company, I wanted to move away from what we can usually see in this industry. Looking for inspiration I focused on the loops of the rod through which the vein is intertwined. The whole visualization has subdued colors and has been designed to look professional and modern – at the same time to be visually up-to-date for many years.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/4e94ded9-13d4-422a-ac8d-be599a95ac97_rw_1920.jpg?h=31647a186b96a577c9285b0044a84948)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/8c50dc58-a823-407c-a168-7d1c6e4c8812_rw_1920.jpg?h=6a89e44f143fc6d06269ee62bc41741b)