Fishing Equipment
Visual Identity | Add-ons
Loop is a company selling fishing equipment. When designing the logo and graphic elements of the company, I wanted to move away from what we can usually see in this industry. Looking for inspiration I focused on the loops of the rod through which the vein is intertwined. The whole visualization has subdued colors and has been designed to look professional and modern – at the same time to be visually up-to-date for many years.
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