![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/c78103ce-09cb-49db-8076-876c888bdd0d_rw_1920.jpg?h=4241d664166c314337e6b1cf6ecea8ad)
Rzeka En
Life Coaching
Visual Identity | Add-ons
Rzeka En is a life coaching company that deals with philosophical consulting and organizes musical events. Graphic design for this brand focuses on simple forms and minimalism, therefore I decided to go for a typography logo.
Starting point for the project was when I learned the meaning behind the company’s name. EN stands for founders’ initials – Edward and Nathalie. They are a couple whose life and passions spins around the music. While “Rzeka” goes for “River” in english, it is important to explain that in this particular brand case it is a philosophical concept. In Heraklit words – everything flows and you can not enter the same river twice, therefore it was logical to set my mind on the name meaning, adding a bit of musical symbolism. And for that I have chosen the stave which can also be interpreted as lines. Adding the optimal length it makes the logo seems like something is being moved forward inside.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/3cee8462-0171-40da-bada-779a142ba6b7_rw_1200.jpg?h=617528c7e4f22dee8be41d4ac4ebaa33)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/cd5fd2d7-9c61-4ad3-a345-4c713de3d66d_rw_1920.jpg?h=9ac101033edd7766f9237648ef06ecae)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/27bf46b7-20b4-460a-9a98-7bcae04f3ad2_rw_3840.jpg?h=8622c55299b341d74d94556003cc3b8a)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/5ef9acac-82c9-426e-a760-f492bc6474e7_rw_1920.jpg?h=fa988dd1b01a426fc94795a71e374852)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e47a1faf-4756-47e9-af07-5381be8595ad/ea8928f6-0b46-42e2-9328-574c6760160d_rw_1920.jpg?h=636e68e4c08c9e7cbf193dc026012275)